This Isn’t a Sales Page. It’s a Starting Point.
Here’s why I do what I do — and how this journey shaped the way I think, write, and create.
Just to Be Real With You
What I offer comes from lived experiences, turning points, and the path that led me here. Let me take you behind the scenes.
You could say I grew up surrounded by stories.
From my grandfather reading Hindi literary greats like Gurudutt, Ramdhari Singh Dinkar, and Amrita Pritam… to friends lost in the world of Harry Potter — books were always around me. But what truly gripped me was something else: emerging technology.
After completing my engineering degree, I took a detour toward civil services. That’s when life took an unexpected turn.
Preparing for the exams introduced me to the world of humanities — ethics, psychology, justice, geography, history. And suddenly, everything changed. The more I learned, the more I wanted to share it. That’s when I began writing — not for fame or clients — just to express what I was learning, feeling, and questioning.
Turns out, writing wasn’t just a side habit. It slowly became a career.
I began taking up projects as a freelance content strategist, and one of my first deep dives was into the edtech space. Creating content that informed and inspired students gave me a front-row seat to how the right words can drive impact.
That led to working with B2C brands and ecommerce firms, where I crafted messaging strategies and content for both local and global audiences. It helped me master the basics of marketing — what really connects with people, and why.
Eventually, I stepped into the world of B2B SaaS — working with modern tech solutions designed for today’s organizations. This helped me understand not just content, but the business logic behind it: pain points, decision journeys, and how content can solve real problems.
Every phase — from literature and technology to strategy and storytelling — prepared me for what I do today.
Now, as a content strategist in India, I help businesses and entrepreneurs build content that connects, converts, and creates lasting value.
Mini Bio Snapshot
Quick Glance at What I Do — and Who I Do It For
Who I’m Working With Right Now
I’m currently partnering with B2B SaaS startups, emerging Edtech platforms, and a few global e-commerce brands — helping them turn complex ideas into clear, engaging content that connects and converts.
What I Bring to the Table
Think of me as your freelance content strategist with a storyteller’s mindset. I blend research, strategy, and creativity to shape long-form blogs, audience-focused content, and messaging that actually moves people.
Industries I Speak Fluently
Over the years, I’ve worked across:
SaaS, Edtech, E-commerce, Cybersecurity, Personal Finance
How I Think, Write, and Create — Step by Step
Every project is different. But my process stays rooted in curiosity, clarity, and connection. Here’s how I typically approach things — whether it’s a single blog or a full-scale content strategy.
Understand the Why
Before I write a word, I dig into the ‘why’ behind the content — your goals, your audience, your message. Whether I’m working as a freelance content strategist or on a long-term collaboration, I treat your goals like my own.
Deep Audience Insight
I take time to understand how your audience thinks, decides, and searches — not just what they click on. This helps me craft content that speaks their language and builds trust where it matters.
Strategy, Not Just Words
Content isn’t just about writing — it’s about alignment. As a content strategist in India, I build a structure around your content: topics, formats, funnels, and timing. So your message doesn’t just land — it leads somewhere.
Voice + Value = Impact
Whether I’m working with a personal brand or a B2B SaaS company, I focus on finding the right voice and offering real value. It’s not about sounding clever — it’s about being clear, human, and helpful.
Feedback, Iteration & Growth
Good content evolves. I stay open to feedback, track what’s working, and continuously refine — so each piece becomes more than just content. It becomes a part of your growth engine.
“Marketing is no longer about the stuff you make, but about the stories you tell.”
— Seth Godin
If my story resonated with you — or if you’re just looking for someone who can bring clarity, curiosity, and strategy to your content — I’d love to connect.
Whether you’re building a brand, launching a product, or trying to figure out how to turn ideas into impact — I’m here to help.